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Which Books Sell Best at Which Times of Year
Promoting your book means using it everywhere. In general, book sales are at their lowest in the winter, following the Christmas rush, but summer and the holidays are great times to buy books. Knowing what events and holidays will help your book sales will help the publisher and author to know when to promote and when to promote is a waste of time and effort. work on the next book or prepare for a better promotional opportunity. the way. Here are some guidelines for determining the best times to promote your book.
Christmas: Christmas season is probably the time when most books are sold. However, autumn is also the time of year when most books are published because everyone thinks that their books will sell well at Christmas. It’s not true. No one wants to receive a cookbook as a Christmas gift-that’s a shame-even if the same person buys a cookbook for themselves- at a different time of the year. Likewise, a self-help book that tells you how to take control of your life may be offensive to someone, and people may think that the gift is a sign of disapproval of their life. Books work as a gift when the book matches the recipient, a person’s passion, so a person who likes to cook may not like it, a spiritual person may enjoy a collection of information. inspiration and poetry. Novels, children’s books, history books, and even biographies are always good gifts to buy during the holidays.
Summer: Summer is the next big season for book sales, and authors have it easier this time than the holiday season. There are many book fairs and art and craft shows out there where you can promote your title to the public and often find some people interested. All of the events take place in the summer, unless they are related to the winter, such as a book about skiing and ice climbing. Of course, the biggest sellers are beach books and vacation reading. Spring and summer travel bookings are good for people planning a vacation. And don’t forget the fitness books—people want to shed those pounds to look good on the beach.
Other Holidays/Days: Depending on the theme of your book, you can help promote various holidays. Start planning two or more months before the holiday and start promoting at least a month in advance so that as the holiday approaches, people will be excited and excited. For example, a love book for Valentine’s Day, or even a book about Ireland, with Irish symbols in it can be good for St. Patrick’s Day. Patrick. Horror books are a hit on Halloween, and historical fiction, history, or biographies about great American characters will do well on the Fourth of July. Books about war and the military can be promoted around Memorial Day and Veterans Day, or on commemorative days like Pearl Harbor and the Normandy landings. And if your book is about hunting, it’s deer season, bird season, and deer season. There are also “time” schools. Think creatively about what’s possible.
Conference: Don’t forget the important years of events—there are many books in the works to be published around the bicentennial of the War of 1812, and I think 2014 will be the same as the World War I to its centenary mark. There are many events held on certain topics that are good to help sell your book. For example, if you’re writing about cars, Henry Ford, or the auto industry, the upcoming 100th anniversary of a specific model of the car, such as the Model T celebrated in 2008, can help. you to promote your book.
Annual or Biennial Events: Whenever the Olympics come around, books about athletes and Olympians see higher sales. If you are a local author who writes about the history of your area and the city that celebrates the annual Founder’s Day, you can promote your book at the events. The Fourth of July is a popular time for communities to celebrate their own history in a connected way so remember it. Maybe there’s a car race, an annual fishing tournament, or an annual presentation at the public library about mental illness related to your book.
Conference: There is no place for festivals to happen, especially in the summer. If you’re writing history or anything ethnically related, look for Greek, Scandinavian, Italian, Irish, or other ethnic groups. The lilac festival may help sell your garden book; A yacht charter may help you book for shipwrecks. And don’t forget to eat! The annual cheese fest or seafood festival-every year people go out to eat and the crowd cheers-festival-goers may not have ideas on the books, but some do. face of man. When people are having fun and satisfying their needs, they feel good and want to part with their money.
Island ____ Day/Month: You name it, a day or a month for everything. Maybe Black History Month can help you, or Breast Cancer Awareness Month, or National Breast Cancer Day. Find out when these events are happening, help promote them, and promote your book together.
Whether it’s a city or international event, a national holiday or a historic anniversary, there are many ways to tie your book to something that will get people excited. Plan ahead so you’ll be ready to promote when the event happens. There is an advertisement on your website for a month in advance, that on “Mother’s Day only” you will receive a special “half-red”. You book yourself into holiday shows every week between Thanksgiving and Christmas. Looking for organizers for summer events in winter so you can be prepared. With a little creative thinking, you can tie your book to something else that people are really interested in and excited about so you can do your best to help sell your book.
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